TechWise Research: Custom quantitative market research and web surveys for high technology companies.

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Company Profile
TechWise Research is an independent, primary market research firm that specializes in the computer and telecommunications industries. We conduct both quantitative and qualitative market research studies with an emphasis in product marketing and distribution research. In the product marketing area, we design and implement a wide variety of studies to help clients develop products that best meet customer needs. These studies include, but are not limited to, product concept testing, pricing, conjoint, market segmentation, total cost of ownership, and satisfaction studies. In the distribution area, we conduct studies targeting resellers and other distribution channels to understand customers' channel preferences, to measure reseller satisfaction with suppliers, test promotional program effectiveness, and segment channels of distribution. We also regularly conduct standard "survey research" where we collect and analyze information on unique product or marketing related issues.

TechWise Research's mission is to deliver actionable market research while providing unsurpassed client service. We achieve this goal through the following:

	Experience - Our core team has over 17 years of combined experience conducting primary market research for leading computer and telecommunications companies. This industry focus enables us to add value to our clients' projects in both the design and analysis phases.
	Flexibility - We have the ability to make adjustments during a project in response to changing project requirements or unexpected findings. This flexibility ensures our clients receive the highest value for their research dollars.
	Quality Control - We have established systems and processes to ensure quality results. These include policies regarding data collection, as well as analytical and reporting procedures. A senior staff member is personally involved in every stage of the project including survey design and pre-testing, interview monitoring and validation, analysis, report preparation, and the final presentation.
	Attitude - We enjoy working with clients and helping them solve their information needs. This attitude fuels our creative drive to do "whatever it takes" to give our clients the most value for their research dollars.


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